Alyona
Honcharenko
Head of Platform
About
Alyona

Alyona has a proven track record in business development and team alignment. She expanded a partner network to over 200 companies, secured 100+ project requests, and led the hiring of 186 specialists. With strong cross-functional skills, she bridges tech, product, and marketing teams to drive results and scale growth.
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LATEST ARTICLES
Alyona Honcharenko
02
Explore our blog posts
The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Assess Marketing Talent: Tools & Methods in 2025

Hiring the right marketers has never been more important — or more challenging. In 2025, the marketing landscape demands not just creativity, but also data literacy, cross-channel expertise, and adaptability.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Best Tools for Creating Marketing Content in 2025

In today’s competitive landscape, brands can’t rely on generic posts or outdated templates. Marketing content in 2025 needs to be fast, high-quality, and tailored to ever-changing platforms.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 7 Analytics & Tracking Tools for Marketers in 2025

In today’s digital-first world, data isn’t just a byproduct of marketing campaigns — it’s the foundation for making the right decisions.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
The AI Hiring Gap: How Human Judgment Still Wins in 2025

If AI can screen thousands of candidates in seconds, analyze tone of voice, and even predict cultural fit — why do top hiring managers still trust their own judgment before making a final decision?

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
What AI Can (and Can’t) Do in Candidate Assessment

Artificial intelligence is no longer a futuristic concept in recruitment — it’s a daily tool for HR teams, hiring managers, and recruitment agencies.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 7 Tools for Tracking Productivity in Distributed Teams (Without Micromanaging)

Managing a distributed team in 2025 comes with a challenge: you want visibility into progress without turning work into a surveillance exercise.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 7 Security Tools Every Remote Team Should Use in 2025

Remote work is now a standard for many companies — but it also comes with a bigger attack surface for cyber threats.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 10 AI Tools Every Marketing Team Should Use in 2025

In the fast-moving marketing world of 2025, AI is no longer a shiny add-on — it’s the backbone of high-performing teams.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 7 Mistakes Startups Make When Hiring Their First Marketing Team

Building a startup means doing things for the first time — fast. And hiring your first marketing team? That’s one of the most misunderstood steps in early growth.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Getting Leads in 2025: What Still Works (and What Doesn’t)

If you’ve been in B2B marketing for more than a year, you’ve seen it: once-reliable lead gen channels suddenly stop performing.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Facebook & Google Ads Aren’t Working — What’s Missing?

You launched campaigns. You allocated budget. You followed best practices. So why aren’t the leads rolling in?

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Lead Generation for B2B Companies Without an Internal Marketing Team

You need leads. Sales is ready. The pressure to grow is real. But there’s one major problem: you don’t have a marketing team.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
What to Do When Your Ads Are Running but You’re Not Getting Quality Leads

Your campaigns are live. Your dashboards show clicks. Traffic is coming in. But… the leads are weak, unqualified, or not converting at all.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Top 7 Platforms for Hiring an Outsource Marketing Team in 2025

Outsourcing your marketing team can be one of the smartest moves you make in 2025 — especially if you're working with a tight budget, need to scale quickly, or want access to top-tier global talent without the overhead.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Launch a Product with a Small Budget (and No In-House Team)

In today’s ultra-competitive market, launching a new product is both an exciting opportunity and a major operational challenge — especially if you're working with a limited budget and no internal team to execute it.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Best Remote & Video Interview Tools 2025 (Top 7 Picks)

In a world where remote work has become the norm rather than the exception, the video interview is no longer a nice-to-have — it's mission-critical.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Build a Website with AI (and Why That’s Usually Not Enough)

By 2025, creating a website with artificial intelligence has become almost effortless. You describe your business, click a few buttons, and in under a minute — voilà — you have a website. It’s fast, cheap, and feels like magic.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Build an App from Scratch with AI

AI tools are transforming how we build digital products. Today, platforms promise that you can create a fully functioning app — without writing code, without hiring developers, and without waiting months for delivery.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
What the Best Digital Product Teams Have in Common (and How to Build One)

In a world where every business is becoming a tech business, the success of your product often hinges not on the idea itself — but on the team that brings it to life.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Who Will Build Your Website in 2026: Developers, AI, or a Hybrid Team?

In 2026, the way companies build websites is undergoing a fundamental shift. The days of hiring large in-house development teams for every project are fading.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Source Marketing & Tech Talent Under Budget Constraints

In a world where talent drives innovation and competition, the ability to hire the right people often defines a company’s success.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
10 Signals That It’s Time to Rethink Your Hiring Strategy

In 2025, talent acquisition looks radically different than it did just a few years ago.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
The Tools Fast-Growing Tech Teams Actually Use in 2025

Tech companies can no longer function freely with bloated processes and the same tools they had 10 years ago.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Stop Chasing Talent: Here’s Why Top Teams Make Talent Come to Them

With the tech industry becoming increasingly competitive, hiring has become a real race for talent.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Scale Your Tech Team Without Increasing Headcount in 2025

Constant competition between companies in the market has turned the familiar credo “do more with less” into not just a sales quote, but a real necessity.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Forget Old-School Recruiting: Here’s How the Smartest Teams Hire Today

Discover how modern teams blend subcontracting and direct hiring to scale fast. Unbench makes hiring smarter, faster, and more flexible in 2025.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Reduce Bench Time in IT Teams: Strategies That Actually Work

The dynamic and rapidly developing ecosystem of IT companies also sometimes faces sudden “unnecessary” personnel. Due to the active negative impact of the market situation, the number of employees getting into the bench is rapidly increasing.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Unbiased Reviews of Full-Time Online Recruitment Platforms in 2025

There is a truly vast selection of online recruitment platform on the market today. This makes it difficult to choose the right one.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
How to Hire Full-Time Employees Without Overpaying Recruitment Agencies

Finding and hiring truly talented professionals has a significant impact on the success of any business.

The Future of Team Utilization in the Tech Industry: Trends and Predictions for 2024
Why HR Teams Struggle (And How to Fix It): Pain Points for Hiring Teams in 2025

Even though the job market keeps evolving, HR teams face all kinds of hiring challenges that make the recruitment process tricky.

Join our FREE webinar: Hiring Trends and Outstaffing Strategies for 2024 (January 16, 2024, 6 pm CET)
Join our FREE webinar: Hiring Trends and Outstaffing Strategies for 2024 (January 16, 2024, 6 pm CET)
Join our FREE webinar: Hiring Trends and Outstaffing Strategies for 2024 (January 16, 2024, 6 pm CET)
Join our FREE webinar: Hiring Trends and Outstaffing Strategies for 2024 (January 16, 2024, 6 pm CET)